The SEO Specialist will work closely with the Online Marketing Manager to maximize organic results with various search engines, implementing and executing on multiple SEO strategies for Cyber2Mediaʼs fleet of domains. The SEO Specialist will be responsible for building/acquiring high quality, relevant links to our sites and will engage in campaign tracking and management. The ideal candidate is in the early stages of their online marketing career, is a self-motivator who enjoys keeping up with industry best practices for link building, and can keep overall objectives in sight while remaining detail-oriented.

This is a full time, in-house position. Local candidates only, please.

Job Description:

• Produce and maintain a constant stream of high quality inbound links
• Build SEO friendly in-house link solutions
• Perform keyword research to identify new link-building targets
• Submissions to Directories, Blogs, Article Marketing, PR growth and Forum activities
• Social Media and Niche Outreach
• Content Promotion via niche contacts and social platforms
• Track, measure & record link-building projects
• Work closely with marketing and content departments to test different search engine
• Marketing and link-building ideas to improve search engine optimization
• Closely monitor and analyze link building strategies and find new opportunities
• Maintain up-to-date, detailed competitor and market analysis using industry tools

Job Requirements:

• Some experience with SEO Tools
• Good analytical skills
• Exposure to internet and searching activities, well-rounded knowledge of the Web
• Basic writing and grammar skills needed
• Passion to learn all about SEO and study all the latest ethical techniques
• Has some understanding of SEO On-Page Best Practices
• Some experience in PPC preferred (Adwords, MSN Adcenter)
• Some experience with social media management and doing daily updates
• Quick learner – self motivated and able to multi task on multiple projects simultaneously
• Works well under pressure and deadlines
• Proficient cross-departmental collaboration and communication
• Database experience/education is a plus

To apply, please submit a short cover letter, resume, and if applicable, links to an online portfolio or links to a few online sites/projects you have worked on. Submit your applications by email to hr@cyber2.com, and indicate the position you are applying for in the subject line.

Strategy & Planning

• Establish channels of communication to ensure all publishers have access to marketing tools including banner ads, text links, & interactive advertisements and to develop custom marketing material as required.
• Initiate new campaign ideas, incentives, and bonus offers.
• Develop annual affiliate campaign calendar and rollout plans.

Acquisition & Deployment

• Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
• Identify and implement opportunities to enhance affiliate program, new growth opportunities and optimize ROI.
• Recruit new affiliates, joint venture partners, and strategic partners. Oversee the development and distribution of marketing tools to affiliates.
• Work with internal development team to update and enhance affiliate tracking methods as necessary.
• Monitor existing publishers marketing methods to make sure they are compliant with each program’s terms of service and other guidelines.

Operational Management

• Represent Cyber2 and related clients at all affiliate marketing related trade shows.
• Manage top tier accounts and develop affiliate contact management strategy.
• Manage internal stakeholder communications (cross departmental meetings).
• Communicate and monitor Cyber2 brand guidelines in the affiliate channel.
• Oversee daily affiliate management including ongoing development and deployment of fresh marketing creatives, affiliate communications such as newsletters and blog posts, offers, affiliate payments, and dispute resolution.

Required Skills

• Must be an excellent creative writer — able to educate while also being engaging; writing sample required. Minimum of 3 years affiliate marketing experience, preferably online.
• Must be outgoing and engaging — able to represent the company enthusiastically both offline and online.
• Excellent verbal and written communications skills.
• Candidate must have strong analytical and presentation skills, be detail oriented and a self-starter.

Required Experience

• Knowledge of ecommerce and internet-based business models.
• Experience evaluating creative messages, analyzing results and optimizing campaigns.
• Basic Microsoft Word/Excel proficiency.
• Experience with search engines, online advertising, and/or direct marketing strongly preferred.
• Familiarity with advertiser networks such as Commission Junction, LinkShare, Shareasale, etc.
• Experience with customer support management
• Basic PhotoShop Proficiency.
• Google AdWords experience.
• Google Analytics experience.
• Effective project management skills.
• Some familiarity with the loan/finance industry is preferred.

To apply, please submit a short cover letter, resume, and if applicable, links to an online portfolio or links to a few online sites/projects you have worked on. Submit your applications by email to hr@cyber2.com, and indicate the position you are applying for in the subject line.

Your responsibilities will primarily consist of front-end develpment (HTML/CSS) of WordPress sites and some site administration/maintenance. We’re looking for self-motivated, detail-oriented types who are excited to learn and expand their skill set. We appreciate a developer who communicates clearly, works well on a team and has a great attitude.

Requirements:

• Minimum 1 year WordPress and front-end website development experience, freelancing or in a professional setting (2-3+ years preferred)
• Extensive familiarity with WordPress and comfortable with rapid development & customization of WP themes/websites
• Ability to slice & develop fully functional & pixel perfect websites from a passed-off design comp (PSD) (Bonus points if you can design them yourself)
• Extremely proficient with XHTML/CSS markup (hand-coding), and a solid understanding of, and experience with, PHP, MYSQL, and implementing Javascript/jQuery
• Adheres to and familiar with coding best-practices and web standards from W3C
• Technical background and ability to communicate clearly with development team, management, and content team

To apply, please submit a short cover letter, resume, and if applicable, links to an online portfolio or links to a few online sites/projects you have worked on. Submit your applications by email to hr@cyber2.com, and indicate the position you are applying for in the subject line.

Optional, but experience and familiarity with the following a plus:

jQuery, AJAX, LAMP (W/M/AMP) stacks, ubuntu & Bash shell, Source control: git/subversion, PHP MVC Frameworks (Cake, Zend, etc), Widget/plugin development, Developing for Mobile devices, Basic understanding of coding for SEO and internet marketing concepts

Overview

The SEO Specialist will work to maximize organic results with various search engines, implementing and executing on multiple SEO strategies for Cyber2Media’s fleet of domains. The SEO Specialist will be responsible for building/acquiring high quality, relevant links to our sites and will engage in campaign tracking and management. The ideal candidate is a self-motivator who enjoys keeping up with industry best practices for link building, and keep overall objectives in sight while remaining detail-oriented.

Job Description:

• Produce and maintain a constant stream of high quality inbound links
• Build SEO friendly in-house link solutions
• Perform keyword research to identify new link-building targets
• Submissions to Directories, Blogs, Article Marketing, PR growth and Forum activities
• Social Media and Niche Outreach
• Content Promotion via niche contacts and social platforms
• Track, measure & record link-building projects
• Work closely with marketing and content departments to test different search engine marketing and link-building ideas to improve search engine optimization
• Closely monitor and analyze link building strategies and find new opportunities
• Maintain up-to-date, detailed competitor and market analysis using industry tools

Job Requirements:

• Experience with SEO Tools
• Good analytical skills
• Exposure to internet and searching activities, well-rounded knowledge of the Web
• Basic writing and grammar skills needed
• Passion to learn all about SEO and study all the latest ethical techniques
• Quick learner – self motivated and able to multi task on multiple projects simultaneously
• Works well under pressure and deadlines
• Proficient cross-departmental collaboration and communication
• Database experience/education is a plus

Salary commensurate with experience and benefits package offered.  To apply, please submit your resume and cover letter to:  hr@cyber2.com. Indicate the position for which you are applying in the subject line.

Cyber2 SEO Specialist (download/view PDF)

Responsibilities:

• Creation of visual interfaces for new websites and enhancements to existing ones, with a focus on optimizing user experience and site navigation and usability
• Maintain, update and create graphics for our extensive and growing portfolio of education websites
• Produce high quality info graphics and format content to create a consistent user experience keeping business objectives in mind
• Work closely with our in-house team and/or external designers
• Develop design prototypes, wireframes and functional specs at various stages of the design process
• Produce and execute concepts for a better user experience through usability, content discovery, readability and conversion optimization
• Collaboration with Content, Marketing and Programming teams
• Manage multiple projects and time-sensitive deadlines

Requirements:

• 3+ years professional web design experience
• B.A. in Design or related discipline
• Basic knowledge of HTML & CSS
• Experience coding PHP & JavaScript a plus
• Mastery of Adobe Photoshop & Illustrator; InDesign a plus
• Experience utilizing Google Website optimizer and implementing A/B Testing to create and optimize landing pages that are served across millions of users
• Experience marketing financial and subprime products is a plus
• Offers new ideas and communicates effectively
• Strong work ethic and organizational skills
• Strong online portfolio of web design work
• Strong knowledge and understanding of web standards, user experience, basic design principles and usability
• Good knowledge of best practices for online content creation and curation (incl. readability, typography, text-formatting etc.)

To apply, please submit a cover letter, resume and link to your web portfolio to:  hr@cyber2.com
Indicate the position for which you are applying in the subject line.

Web Designer (download/view PDF)

With any luck, readers may not recall our previous design. Our new look will provide faster navigation and a cleaner aesthetic to our clients. The SEO team demonstrated visible relief at the launch of the new landing page, referring to Cyber2Media’s previous web presence as “shameful”, “James-Bond-like”, and “almost medieval.”

Future improvements to the site are forthcoming, including client reviews, blog posts, affiliate endorsements, and support ticketing for our existing customers. The most anticipated feature is our employee bios section, the nature of which is currently the source of much heated discussion.

As the Cyber2Media team grows, we will also continue to post corporate announcements and related news. We even have fun content planned for our loyal blog followers, so check back soon and let us know in the comments what you think of the new site design. We’ll even post your reviews right on the main site (with your permission).

Jon’s surprise announcement came during the morning Scrum meeting, with the unanimous support of his co-workers. This prompted the Cyber2Media Director of Operations to pose a number of questions about the origin of the 1GB stick. Jon refused to comment on the source of his new found upgrade, prompting a brief but inconclusive interrogation. In a private interview, Jon later revealed he acquired the RAM from a fellow developer through legitimate channels. This was later confirmed, though the original source of the DIMM stick asked to remain anonymous. Further investigation in this matter has currently been suspended.

Jon proudly announced during the scrum meeting that he “did it himself”, prompting a wave of initial disbelief. Skepticism was quickly replaced by admiration as other employees called attention to the developer’s apparent lack of physical or emotional injury – uncommon for in-house hardware upgrades. Following the Scrum meeting, Cyber2Media employees were briefly polled on the impact Jon’s upgrade will make in the workplace. 91% of Jon’s coworkers expect that he will now be able to browse stock photos of his favorite models with more efficiency, now allowing him ample time to complete his assigned tasks.

When questioned about further upgrades for other employees, the Director of Operations declined to comment.

The Cyber2Media team consists of two distinct halves, which we call the “front office” and the “back office”. Even though our office is divided into two physical locations, we’re in constant communication through IM and email.

The Cyber2Media front office consists of the content generation, SEO, and QA team – a triple threat of website improvement and keyword optimization. When a client needs pagerank improvement, or an in-depth analysis of user browsing habits, this is the place to go. The front office crew also enjoys playing the Spartacus facebook game, eating sweet lemons to stay healthy, and listening to a very unusual mix of music while they work.

The back office is where all the magic happens. It’s also where we store all the snacks and drinks, since web developers get very cranky if they are denied access to delicious baked goods. All the hard work of coding, server management, and site design is often underscored by the fat beats from a recently installed stereo system, on loan from the CTO.

Thanks to our experienced team members, a positive attitude, and a steady supply of energy drinks, we here at Cyber2Media take pride in building quality websites with a quick turnaround. Read more posts about our company here on the blog, or ask us a question in the comments. We look forward to hearing from our readers!